Nike

For this assignment we were required to do 3 print adverts for one of the brands given. We chose to do the Nike Lunarlite shoes. We used low shots through glass in order to show the bottom of the shoes and the different athletes playing sports in the shoes. We decided to focus on the element that the Nike Lunarlite shoes ‘think for your feet’ and therefore we chose to show that while individuals are playing sports and thinking about things around them, the shoes have a one-track mind. This is how we came up with the slogan ‘thankfully your shoes are single-minded’.